August 25, 2025
Londons most bought beauty product

Londons most bought beauty product

The most bought beauty products from the Londoners were unveiled in a study in which data from millions of superdrug customers were collected all over the city.

The most beloved product of the capital was the Barry M genius lip color – a lipstick that changes the color according to the alkaline in its lips and creates a shadow that is unique for everyone.

At a price of £ 5.99, the color-modified lipsticks are available in green, yellow and pink, which ultimately adapt to different pink tones.

The Rimmel London Thrill Searchker Masker Maskerer took the second place-a-brave, conductive mascara, which contained panthenol-also known as provitamin B5, which hydrated and prevents them from becoming brittle.

London’s third favorite beauty product was the infallible 3-second spray of the L’Oréal, and the top hair product was an extraordinary hair oil-unusual selection to prevent make-up from sweating and the frizz caused by extreme temperatures on hot days up to 33 ° C.

REALDATEN was collected over 19 million buyers who used Super Drugs Health & BeautyCard with purchases throughout the United Kingdom.

Superdrug used the data to start the #youbewAUTY campaign that shows the beauty habits of various cities in Great Britain and enables customers to buy regional favorites.

The study showed that beauty favorites and habits in the regions have been changed. The Hero product of Liverpool was the got2b-Sklede 4 brows and edges for brave brows and the favorite in Edinburgh was La Roche-Posay SPF 50 Suncream.

The nationwide shopping facilities include the eleven Power Grip Primer, which plays a role for glazed surfaces and long-term slam, as well as the GOT2B freezer spray to keep every hair closed on the spot.

Other British favorites are the vitamin e-face fog from Super Drug ‘Mist-and-GO’ and the cocoa radiation oil from Vaseline.

The regional favorites:

  • Brighton – The super rug fruity coconut and white peach shower gel

  • Liverpool – got2b 4 brows and edges glued

  • Edinburgh – La Roche -Posay SPF 50

  • Belfast – Superdrug -cleaning carbon mask

  • Leeds – Super Drug Extracts Cherry Blossom Scrub

  • Birmingham – Studio London U Dew u Set fog

  • Cardiff – Maybelline Sky High mascara

  • Bristol – I love Crush Bath Fizzer

Simon Comins, Chief Operating Officer at SuperdrugPresent said: “It is astonishing how individual these beauty habits are.

“From brave brows in Liverpool to specialists Suncare in Edinburgh, it is clear that beauty in Great Britain is not uniform, but developed personally, regional and constantly.

“We are proud to shed light on the everyday icons and viral heroes that really affect people’s routines and to celebrate the beauty of real choice.”

Frank McMullan and Tommy Keddie, regional general manager at Superdrug, said: “Londoners know how to turn their heads and their product decisions prove this.

“From the custom lip levels to skin care of the next level, your beauty bag full of heroes with a high impact and international influences are.

“It was astonishing to see how such outstanding picks take the lead, and we can’t wait to celebrate these strong decisions all summer.”

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